Growth Intelligence Workshop for founder-led agencies
A focused working session to decide who to pursue, why they would buy, and what you should do next. We map the buying group, pressure points, signals and best route in, then play back those choices in a 90-day roadmap you can use with your team.
The Workshop stands on its own as the first step of AllboundOS.
First
A free 30-minute call
Then
The Workshop, £1,500 + VAT
After that
Act on it yourself, or carry on with Signals or Engine
What you leave with
We capture the choices in a 90-day roadmap, so you can use it with your team, whether or not we work together again.
Which customers have proven value, who controls the budget, who influences the choice, and who is outside your focus.
What buyers are trying to solve, what makes your offer credible, where deals stall, and the ask that moves a conversation forward.
Observable changes that make a buyer or market worth your attention now, with a realistic way to monitor them.
When to use content, a relevant one-to-one conversation, or an introduction through someone they trust.
Up to five target organisations or live conversations, each with the buyer role, reason to act, route in and next move.
Who runs it
Dan has sat on both sides of the pitch. He's been an agency MD, led business development at agencies in data, AI, UX, search, ecommerce, creative and digital marketing, and matched brands with agencies at Ingenuity. He runs every Workshop himself.
Inside the workshop
We look at your best work, where money has actually come from, the people who buy it and the point where growth gets stuck. For one founder that is targeting. For another it is converting interest into paid work.
We map buyer pressure to what you can credibly solve, the proof needed to win trust, the signals worth watching and the precise ask. Dan challenges vague answers while the decisions are made in the room.
We turn the decisions into a 90-day roadmap and play it back with you. We test the recommendations together, agree the priority opportunities and hand over a plan your team can run, with or without us.
From real workshops
A specialist creative founder had built a referral-led business but was treating too many companies as potential targets. The working session narrowed the focus to a proven sector, mapped the communications buyers and shaped a fixed-price first offer. At the playback, those choices became a 90-day sequence with five priority organisations.
We tested the positioning against real accounts. For one target, the proposed angle was “rebuilding trust is an editorial job, not an advertising one.” The roadmap set out the buyer, reason to act, route in and first move.
The follow-on target research verified five organisations with a trigger, buyer and way in. It also reminded the founder of a warm senior contact he had forgotten.
Workshop for a creative agency
Another business had plenty of interested brands, but free tests were rarely converting into paid work. The workshop found the gap: six weeks of silence after a test and no clear paid next step. At the playback, the team shaped a paid pilot with check-ins and a results review booked upfront.
Focus on five live conversations, each with a paid ask in front of someone who can approve it. Keep buyers engaged through the pilot, then present results and ask for the next paid tier. Validate the offer and price before building a wider prospecting system.
Workshop for a product testing business
How it runs
A free 30-minute fit call. Then we review your best clients, current opportunities, market and existing approach. Bring rough answers, not polished slides.
Three hours with Dan and the founder or commercial decision maker, remote or in person, whichever suits you. We identify the real constraint, challenge vague answers and make the choices together.
Within a week of the session, we play back the findings and 90-day roadmap with you, pressure-test the recommendations and hand over the priorities and first actions. Use it yourself. Weekly monitoring, CRM workflow and activity set-up through Signals or Engine is a separate engagement.
A good fit
Not a fit
The Workshop is £1,500 + VAT. The first step is a free 30-minute call to check the fit and the question we need to answer.
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