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Writing

The Messy Middle

Writing on workflows, new business, AI and running a business around how you actually work.

Two Years of Building Work Around My Brain

Founders and focus

Two Years of Building Work Around My Brain

Two years after first writing about my ADHD and dyslexia: the small adjustments that worked, getting things out of my head, and the catch for founders.

October 10, 2026

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4

min read

The Founder Brain: how founders think, sell and build in the age of AI

Founders and focus

The Founder Brain: how founders think, sell and build in the age of AI

There is a person hiding inside the operating system of most founder-led businesses.

September 6, 2026

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5

min read

Your business doesn't need more AI. It needs Workflow Intelligence.

Method

Your business doesn't need more AI. It needs Workflow Intelligence.

The most useful thing I brought to a recent AI workshop was a pen.

August 23, 2026

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4

min read

ORBIT: a growth system built around how your business actually works

Method

ORBIT: a growth system built around how your business actually works

I have spent a slightly embarrassing amount of my career helping other businesses build systems while running large parts of my own business from inside my head.

August 16, 2026

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5

min read

Gravity isn't the problem

Method

Gravity isn't the problem

At the beginning of July I wrote the copy for a page explaining how my method works. The metaphor, the five stages, an animation… the lot. I marked it deploy ready, because it was.

August 2, 2026

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4

min read

The Anti-Generic Workshop

New business

The Anti-Generic Workshop

Why brilliant agencies are losing work to AI, and how to defend it.

July 19, 2026

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6

min read

What a cohort of ADHD founders taught me in four weeks

Founders and focus

What a cohort of ADHD founders taught me in four weeks

This spring I ran a cohort programme for neurodivergent founders and leaders.

June 13, 2026

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3

min read

What Actually Happens Inside the FlowMindset Sprint

Founders and focus

What Actually Happens Inside the FlowMindset Sprint

Most productivity advice assumes your brain works in straight lines.

April 14, 2026

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6

min read

You Don't Look Inconsistent. You're in the Wrong System.

Founders and focus

You Don't Look Inconsistent. You're in the Wrong System.

Put someone into the wrong system and they look inconsistent. Put them into the right one and suddenly they're building things other people can't.

March 30, 2026

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4

min read

Why AI Hasn't Clicked for Your Brain Yet. It's not you. It's the design.

AI and systems

Why AI Hasn't Clicked for Your Brain Yet. It's not you. It's the design.

You've tried it. Of course you have.

March 24, 2026

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4

min read

Why Neurodivergent Founders Build the Best Systems

Founders and focus

Why Neurodivergent Founders Build the Best Systems

When standard productivity systems fail, founders are forced to design something better.

March 17, 2026

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4

min read

Executive Function, Unlocked: Why AI Agents Work for ADHD Brains

AI and systems

Executive Function, Unlocked: Why AI Agents Work for ADHD Brains

Most productivity advice for ADHD focuses on discipline.

March 8, 2026

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7

min read

Outbound Stopped Working. Signal-Led Prospecting Didn't.

New business

Outbound Stopped Working. Signal-Led Prospecting Didn't.

Everyone knows volume outbound is dying. Fewer people know what replaces it. The answer isn’t better emails or smarter AI. It’s a decision system that tells you who to talk to this week.

March 1, 2026

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9

min read

Protecting The Messy Middle: Why Efficiency Is Killing Your Best Thinking

Founders and focus

Protecting The Messy Middle: Why Efficiency Is Killing Your Best Thinking

I’ve spent a lot of time inside agencies. Watching how ideas move. Watching how pressure builds. Watching where energy goes.

February 22, 2026

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5

min read